Question 1

Culture affects

Accepted Answer

A)   how consumers decide to make their purchases.
B)   what consumers decide to purchase.
C)   when consumers decide to make their purchases.
D)   where consumers decide to make their purchases.
E)   every aspect of consumers' purchase decisions.F) A) and E)
G) None of the above

Question 2

Briefly describe the four key elements of a country's infrastructure that would concern marketers.

Accepted Answer

The elements of a country's infrastructu...

Question 3

There are many arguments and reasons for adapting communications strategies in international markets.What are some reasons for adopting a single,global communications strategy?

Accepted Answer

Students should explore brand ...

Question 4

GDP is defined as

Accepted Answer

A)   the value of a country's exports minus its imports.
B)   the difference between two country's exchange rates.
C)   the market value of goods and services produced in a country in a year.
D)   national income minus national taxes.
E)   the gross purchasing power of domestic goods and services plus international income.F) A) and E)
G) C) and D)

Question 5

Many of the best-known American retailers,like Starbucks and McDonalds,have contractual agreements with another firm or individuals,allowing its businesses to operate overseas.These companies expanded globally using

Accepted Answer

A)   franchising.
B)   exporting.
C)   joint ventures.
D)   direct investment.
E)   strategic alliances.F) None of the above
G) A) and B)

Question 6

Geert Hofstede's cultural dimensions concept focuses on five dimensions of __________ in a country.

Accepted Answer

A)   symbols
B)   underlying values
C)   buying patterns
D)   personality
E)   visible artifactsF) A) and B)
G) B) and E)

Question 7

Entering into a global franchise agreement exposes a company to higher risk than if the company had entered into direct investment in the country.

Accepted Answer

A) True 
 B)False

Question 8

Firms with global appeal can run global advertising campaigns and simply translate the wording in the advertisements and product labeling.

Accepted Answer

A) True 
 B)False

Question 9

Your text notes that global markets are the result of several fundamental changes.Which of the following is not one of those changes?

Accepted Answer

A)   reductions or eliminations of trade barriers by governments
B)   decreasing concerns of distance and time with regard to moving products across countries
C)   declining fuel costs allowing cost-effective shipping to global markets
D)   the standardization of laws across borders
E)   globally integrated production processesF) D) and E)
G) A) and B)

Question 10

Russia lags behind most European countries in use of the Internet.

Accepted Answer

A) True 
 B)False

Question 11

When entering a foreign market,the least risky strategy is

Accepted Answer

A)   franchising.
B)   exporting.
C)   joint venture.
D)   direct investment.
E)   strategic alliance.F) B) and D)
G) A) and E)

Question 12

Exporting refers to a situation where a company maintains ownership of its plants,operational facilities,and offices in a foreign country in which it sells its products.

Accepted Answer

A) True 
 B)False

Question 13

Which of these trade agreements represents the highest level of integration among participating nations?

Accepted Answer

A)   NAFTA
B)   EU
C)   GNI
D)   ASEAN
E)   CAFTAF) C) and D)
G) B) and E)

Question 14

Which of the following trade agreements is designed to manage and promote trade activities for the United States,Canada,and Mexico?

Accepted Answer

A)   NAFTA
B)   EU
C)   CAFTA
D)   Mercosur
E)   ASEANF) C) and D)
G) D) and E)

Question 15

Which of the following are the two components of a global marketing strategy?

Accepted Answer

A)   understanding foreign currency fluctuations and developing products that can be priced accordingly
B)   determining which target markets to pursue and developing a marketing mix to obtain a competitive advantage
C)   understanding the supply chain and distribution networks in foreign markets
D)   developing culturally appropriate advertising messages and cultivating "domestic" habits among foreign consumers
E)   adapting to foreign regulations and targeting as many people as possibleF) D) and E)
G) All of the above

Question 16

Glocalization refers to a global marketing strategy in which each of the four Ps is customized for each country.

Accepted Answer

A) True 
 B)False

Question 17

The United States imports more goods from China than it exports to China.This is known as

Accepted Answer

A)   gross national income (GNI) .
B)   a trade surplus.
C)   gross domestic product (GDP) .
D)   a trade deficit.
E)   an import imbalance.F) All of the above
G) A) and B)

Question 18

The greater the wealth of a country,generally,the better the opportunity a firm will have in that particular country.

Accepted Answer

A) True 
 B)False

Question 19

Tariffs artificially lower prices and therefore lower demand.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is currently a negative factor for foreign investment in India?

Accepted Answer

A)   India's population is fairly old and aging fast.
B)   India's infrastructure for supply chain management is not up-to-date.
C)   India prevents foreign investors from entering into joint ventures.
D)   India has no shopping malls or other large commercial centers.
E)   India lacks a skilled workforce.F) A) and E)
G) B) and D)

Exam 8: Global Marketing

The greater the wealth of a country,generally,the better the opportunity a firm will have in that particular country.

Correct AnswerverifiedShow Answer

Which of these trade agreements represents the highest level of integration among participating nations?

Correct AnswerverifiedShow Answer

Which of the following trade agreements is designed to manage and promote trade activities for the United States,Canada,and Mexico?

Correct AnswerverifiedShow Answer

Entering into a global franchise agreement exposes a company to higher risk than if the company had entered into direct investment in the country.

Correct AnswerverifiedShow Answer

Firms with global appeal can run global advertising campaigns and simply translate the wording in the advertisements and product labeling.

Correct AnswerverifiedShow Answer

Briefly describe the four key elements of a country's infrastructure that would concern marketers.

Correct AnswerverifiedThe elements of a country's infrastructu...View AnswerShow Answer

Geert Hofstede's cultural dimensions concept focuses on five dimensions of __________ in a country.

Correct AnswerverifiedShow Answer

Tariffs artificially lower prices and therefore lower demand.

Correct AnswerverifiedShow Answer

There are many arguments and reasons for adapting communications strategies in international markets.What are some reasons for adopting a single,global communications strategy?

Correct AnswerverifiedStudents should explore brand ...View AnswerShow Answer

Glocalization refers to a global marketing strategy in which each of the four Ps is customized for each country.

Correct AnswerverifiedShow Answer

GDP is defined as

Correct AnswerverifiedShow Answer

Exporting refers to a situation where a company maintains ownership of its plants,operational facilities,and offices in a foreign country in which it sells its products.

Correct AnswerverifiedShow Answer

Which of the following are the two components of a global marketing strategy?

Correct AnswerverifiedShow Answer

Russia lags behind most European countries in use of the Internet.

Correct AnswerverifiedShow Answer

The United States imports more goods from China than it exports to China.This is known as

Correct AnswerverifiedShow Answer

Culture affects

Correct AnswerverifiedShow Answer

When entering a foreign market,the least risky strategy is

Correct AnswerverifiedShow Answer

Many of the best-known American retailers,like Starbucks and McDonalds,have contractual agreements with another firm or individuals,allowing its businesses to operate overseas.These companies expanded globally using

Correct AnswerverifiedShow Answer

Your text notes that global markets are the result of several fundamental changes.Which of the following is not one of those changes?

Correct AnswerverifiedShow Answer

Which of the following is currently a negative factor for foreign investment in India?

Correct AnswerverifiedShow Answer

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The elements of a country's infrastructu...
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Students should explore brand ...
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