A) Customers are at the top of the organization's structure.
B) It typically focuses on individual needs of customers rather than its products.
C) It typically views the senior management as a final element or afterthought.
D) Upper management is at the top of the hierarchy.
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Essay
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Multiple Choice
A) focus on attracting new customers rather than retaining current customers.
B) communicate the internal problems of the organization to customers.
C) are given assignments that tie in directly with the ultimate purpose or mission and overall values or beliefs of the organization.
D) focus on taking a one-time service or sales opportunity approach instead of developing an ongoing relationship with customers.
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Multiple Choice
A) Service professionals should always use "they" language when dealing with customers.
B) Service professionals should involve customers in situations that are out of their control.
C) Service professionals should strive to mask their feelings of anger, frustration, and pressure from customers.
D) Service professionals should focus on attracting new customers rather than trying to retain existing customers.
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Essay
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True/False
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Multiple Choice
A) Empowering its employees in order to better serve customers
B) Making sure it knows who its customers really are
C) Conducting an inspection of its systems and practices
D) Reviewing the manner in which external customer needs are addressed
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True/False
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Multiple Choice
A) makes service representatives feel like they have no say in the important decisions of an organization.
B) restricts on-the-spot responsiveness to the customer.
C) requires frontline employees in an organization to get permission from their managers before they serve a customer.
D) is an intangible way that service organizations reward employees.
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Multiple Choice
A) "Mrs. Lynn, I cannot help you. The company policy states that customers have to bear the cost of repairs after the warranty period has expired."
B) "Mrs. Lynn, let me transfer your call to the sales department. They will brief you about the new products that are being offered this month."
C) "Mrs. Lynn, I've inquired about request, but the manager has said that the company cannot incur the cost of repairing your refrigerator."
D) "Mrs. Lynn, what I can do to resolve this problem is to offer you a thirty percent discount on the repair costs and a two-year warranty on your appliance."
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True/False
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