Question 1

Asking questions in a natural general-to-specific order reduces the potential for sequence bias.

Accepted Answer

A) True 
 B)False

Question 2

The process of implementing a survey is standard whether the survey is self-administered or interviewer-completed.

Accepted Answer

A) True 
 B)False

Question 3

On a survey, a student comes across a question that asks, "To what extent did you find marketing and accounting courses useful?" This question is (most closely)  an example of a(n) :

Accepted Answer

A)   incomprehensible question.
B)   unanswerable question.
C)   leading question.
D)   loaded question.
E)   double-barreled question.F) B) and E)
G) D) and E)

Question 4

Complex formats or designs can ensure reliable and valid results.

Accepted Answer

A) True 
 B)False

Question 5

In online surveys, calculating response rates can be a problem due to the:

Accepted Answer

A)   close interaction of researchers with data collection vendors to identify and target participation from specific groups.
B)   inadequate number of individuals in organized panels of respondents.
C)   possibility of recruitment of participants outside the official online data collection vendor.
D)   ban on use of radio buttons, pull-down menus for responses, and the use of visuals.
E)   application of graphics and animation.F) B) and E)
G) C) and E)

Question 6

Susan meets the necessary requirements for inclusion in a survey. Yet she is not included in the survey. Which of the following supplemental documents might have been used by the interviewer to exclude her from the sample?

Accepted Answer

A)   Rating cards
B)   Call record sheets
C)   Interviewer instructions
D)   Quota sheets
E)   Supervisor instructionsF) C) and D)
G) A) and B) D

Question 7

After preparing a questionnaire but before submitting it to the client for approval, the researcher should:

Accepted Answer

A)   be aware of the number of attempts to contact respondents and complete a questionnaire.
B)   work closely with data collection vendors to identify, target, and request participation from specific groups so accurate response rates can be calculated.
C)   give the client an opportunity to provide suggestions of topics overlooked or to ask any questions.
D)   obtain the final evaluation of the questionnaire from a pretest by asking respondents to pay attention to words, phrases, instructions, and question sequence.
E)   review the document carefully to determine whether each question is necessary and if the overall length is acceptable.F) A) and C)
G) C) and E)

Question 8

Which of the following is true of a pretest?

Accepted Answer

A)   The pretest form serves as a blueprint for training people on how to execute the interviewing process in a standardized fashion.
B)   The final version of a questionnaire is evaluated using a pretest.
C)   The number of respondents for a pretest is most often between 500 and 700 individuals.
D)   A pretest is prepared when the order of the questions, or of the closed-end responses to a particular question, influences the answer given.
E)   For pretests, the survey questionnaire is given to a large group of respondents.F) B) and E)
G) All of the above

Question 9

Call records are used to:

Accepted Answer

A)   gather basic information about an interviewer's performance efficiency.
B)   ensure that data is collected from the correct respondents by limiting respondents to a predefined quota.
C)   ensure the respondents included in a study are representative of the defined target population.
D)   obtain the respondent's cooperation and willingness to participate in the research project.
E)   create double-barreled questions that can be used in an unstructured way.F) B) and D)
G) A) and B)

Question 10

A researcher is in the process of putting together a blueprint for training people to complete the interviewing process in a consistent fashion. The researcher is most likely developing a:

Accepted Answer

A)   supervisor instruction form.
B)   respondent instruction form.
C)   cover letter.
D)   screening form.
E)   quota sheet.F) C) and D)
G) A) and E)

Question 11

In what ways can a researcher frame "bad questions"?

Accepted Answer

Bad questions prevent or distort communi...

Question 12

Which of the following statements is true of the role of cover letters?

Accepted Answer

A)   They are used by interviewers in qualitative research studies.
B)   They are designed to enhance respondents' willingness to complete surveys.
C)   They are used to exclude respondents that are representative of the defined target population of a study.
D)   They are used for training interviewers to correctly select a prospective respondent for inclusion in a study.
E)   They serve as a blueprint for training people to complete the interviewing process of a study in a consistent fashion.F) None of the above
G) A) and E)

Question 13

A firm is examining its data requirements to achieve the objectives of its research study. The management team determines that in order to get the needed data, it cannot use an observation method. Instead, it will have to do a mail survey. The team is most likely in which step of the questionnaire design process?

Accepted Answer

A)   Confirming research objectives
B)   Developing questions and data scaling
C)   Determining layout and evaluate questionnaire
D)   Pretesting, revising, and finalizing questionnaire
E)   Selecting appropriate data collection methodF) A) and D)
G) A) and E)

Question 14

With online surveys, response order bias is not a problem because:

Accepted Answer

A)   the sequence of presentation of questions can be randomized.
B)   they are likely to incorporate skip questions.
C)   they are not introduced by cover letters.
D)   there is no quota associated with them.
E)   the introductory section is likely to contain screeners.F) B) and D)
G) A) and B)

Question 15

Which of the following statements is true of questionnaires?

Accepted Answer

A)   Questions are asked in a natural specific-to-general order to reduce the potential for sequence bias.
B)   Any sensitive questions are placed later in the questionnaire before the respondent becomes engaged in the process of answering questions.
C)   A well-prepared questionnaire consists of leading and double-barreled questions.
D)   The value of a well-constructed questionnaire is difficult to estimate.
E)   In good questionnaire design, questions flow from demographic data to more general information.F) None of the above
G) B) and C) D

Question 16

A cover letter is typically used with self-administered questionnaires only.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following statements is true of the role of quotas in surveys?

Accepted Answer

A)   They are used to evaluate the efficiency of interviewers.
B)   They are used to increase the response rates for self-administered questionnaires.
C)   They are used as blueprints for training people to complete the interviewing process in a consistent fashion.
D)   They are used to ensure that data is collected from the correct respondents.
E)   They are primarily used to train interviewers to correctly select a prospective respondent for inclusion in a study.F) C) and E)
G) A) and E)

Question 18

What is the purpose of pretesting a survey?

Accepted Answer

Pretesting a survey allows the researche...

Question 19

A _____ is a descriptive research activity representing a small-scale investigation of 5 to 30 subjects that are representative of the main study's defined target population but focus on a specific subcomponent of the main study.

Accepted Answer

A)   median
B)   pilot study
C)   mode
D)   pilot test
E)   pretestF) B) and D)
G) A) and D) E

Question 20

Equipment and facility requirements are typically mentioned in the:

Accepted Answer

A)   supervisor instruction form.
B)   respondent instruction form.
C)   cover letter.
D)   screening form.
E)   quota sheet.F) B) and E)
G) A) and D)

Exam 8: Designing the Questionnaire

Asking questions in a natural general-to-specific order reduces the potential for sequence bias.

Correct Answer
verified

The process of implementing a survey is standard whether the survey is self-administered or interviewer-completed.

Correct Answer
verified

On a survey, a student comes across a question that asks, "To what extent did you find marketing and accounting courses useful?" This question is (most closely) an example of a(n) :

Correct Answer
verified

Complex formats or designs can ensure reliable and valid results.

Correct Answer
verified

In online surveys, calculating response rates can be a problem due to the:

Correct Answer
verified

Susan meets the necessary requirements for inclusion in a survey. Yet she is not included in the survey. Which of the following supplemental documents might have been used by the interviewer to exclude her from the sample?

Correct Answer
verified
D

After preparing a questionnaire but before submitting it to the client for approval, the researcher should:

Correct Answer
verified

Which of the following is true of a pretest?

Correct Answer
verified

Call records are used to:

Correct Answer
verified

A researcher is in the process of putting together a blueprint for training people to complete the interviewing process in a consistent fashion. The researcher is most likely developing a:

Correct Answer
verified

In what ways can a researcher frame "bad questions"?

Correct Answer
verified
Bad questions prevent or distort communi...
View Answer

Which of the following statements is true of the role of cover letters?

Correct Answer
verified

Correct Answer
verified

With online surveys, response order bias is not a problem because:

Correct Answer
verified

Which of the following statements is true of questionnaires?

Correct Answer
verified
D

A cover letter is typically used with self-administered questionnaires only.

Correct Answer
verified

Which of the following statements is true of the role of quotas in surveys?

Correct Answer
verified

What is the purpose of pretesting a survey?

Correct Answer
verified
Pretesting a survey allows the researche...
View Answer

A _____ is a descriptive research activity representing a small-scale investigation of 5 to 30 subjects that are representative of the main study's defined target population but focus on a specific subcomponent of the main study.

Correct Answer
verified
E

Equipment and facility requirements are typically mentioned in the:

Correct Answer
verified

Exam 8: Designing the Questionnaire

Asking questions in a natural general-to-specific order reduces the potential for sequence bias.

Correct AnswerverifiedShow Answer

The process of implementing a survey is standard whether the survey is self-administered or interviewer-completed.

Correct AnswerverifiedShow Answer

On a survey, a student comes across a question that asks, "To what extent did you find marketing and accounting courses useful?" This question is (most closely) an example of a(n) :

Correct AnswerverifiedShow Answer

Complex formats or designs can ensure reliable and valid results.

Correct AnswerverifiedShow Answer

In online surveys, calculating response rates can be a problem due to the:

Correct AnswerverifiedShow Answer

Susan meets the necessary requirements for inclusion in a survey. Yet she is not included in the survey. Which of the following supplemental documents might have been used by the interviewer to exclude her from the sample?

Correct AnswerverifiedD

After preparing a questionnaire but before submitting it to the client for approval, the researcher should:

Correct AnswerverifiedShow Answer

Which of the following is true of a pretest?

Correct AnswerverifiedShow Answer

Call records are used to:

Correct AnswerverifiedShow Answer

A researcher is in the process of putting together a blueprint for training people to complete the interviewing process in a consistent fashion. The researcher is most likely developing a:

Correct AnswerverifiedShow Answer

In what ways can a researcher frame "bad questions"?

Correct AnswerverifiedBad questions prevent or distort communi...View AnswerShow Answer

Which of the following statements is true of the role of cover letters?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

With online surveys, response order bias is not a problem because:

Correct AnswerverifiedShow Answer

Which of the following statements is true of questionnaires?

Correct AnswerverifiedD

A cover letter is typically used with self-administered questionnaires only.

Correct AnswerverifiedShow Answer

Which of the following statements is true of the role of quotas in surveys?

Correct AnswerverifiedShow Answer

What is the purpose of pretesting a survey?

Correct AnswerverifiedPretesting a survey allows the researche...View AnswerShow Answer

A _____ is a descriptive research activity representing a small-scale investigation of 5 to 30 subjects that are representative of the main study's defined target population but focus on a specific subcomponent of the main study.

Correct AnswerverifiedE

Equipment and facility requirements are typically mentioned in the:

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
D

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Bad questions prevent or distort communi...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
D

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Pretesting a survey allows the researche...
View Answer

Correct Answer
verified
E

Correct Answer
verified