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Exam 9: Measurement and Scaling: Noncomparative Scaling Techniques

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Question 21

True/False

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Systematic sources of error do have an adverse impact on reliability because they affect the measurement in a constant way and do not lead to inconsistency.

A) True
B) False

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Question 22

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How would you rate Sears as a department store? Version 1 Probably the worst - - - - - - I - - - - - - - - - - - - - - - - - - - Probably the best Version 2 Probably the worst - - - - - - I - - - - - - - - - - - - - - - - - - - Probably the best 0 10 20 30 40 50 60 70 80 90 100 The above scales are all examples of a ________.

A) continuous rating scale
B) Stapel scale
C) Semantic differential scale
D) Likert scale

E) A) and D)
F) A) and C)

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Question 23

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Profile analysis involves determining the average respondent ratings for each item.

Non-comparative scales are often referred to as monadic scale.

The above scale is an example of a ________.

A ________ is a seven point rating scale with endpoints associated with bi-polar labels that have semantic meaning.

Situational factors, such as the lack of clarity of the scale, including the instructions or the items themselves, and analysis factors, such as differences in scoring and statistical analysis are both ________ in measurement.

With alternative forms reliability, a low correlation may reflect either an unreliable scale or nonequivalent forms.

________ is a type of construct validity that assesses the extent to which a measure does not correlate with other constructs from which it is supposed to differ.

Reliability can be defined as the extent to which measures are free from random error, X_R.

Which of the following statements does not pertain to non-comparative scales?

________ is the extent to which a scale produces consistent results if repeated measurements are made on the characteristic.

What differentiates mathematically derived scales from the other non-comparative scaling techniques?

Explain how continuous rating scales can be easily implemented on the Internet.

Typically, each Likert scale item has seven response categories, ranging from "strongly disagree" to "strongly agree."

The Stapel scale is usually presented horizontally.

Which of the following is not a problem with alternative-forms reliability?

A noncomparative scale is one of two scaling techniques in which each stimulus object is scaled independent of the other objects in the stimulus set.

Non-comparative itemized rating scales with strong adjectives as anchors (1=generally disagree, 7=generally agree)result in less variable and more peaked response contributions.

________ is a type of validity that addresses the question of what construct or characteristic the scale is measuring. An attempt is made to answer theoretical questions of why a scale works and what deductions can be made concerning the theory underlying the scale.