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Exam 15: Distributing Products

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Question 91

Multiple Choice

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Taken together,all of the organizations that move goods from the sources of raw materials to ultimate consumers is known as a:

A) multifunction network.
B) supply chain.
C) critical distribution path.
D) marketing priority network.

E) B) and D)
F) None of the above

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Question 92

True/False

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A sales agent is an agent who represents the interests of the consumer in a particular territory when negotiating terms of purchases made directly from a producer.

A) True
B) False

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Question 93

Multiple Choice

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The primary difference between retailers and wholesalers is that:

Electronic retailing is selling goods and services over the Internet to the final consumer.

Companies who send salespeople to customers' homes or places of work are making use of __________ selling.

___________ means selling goods and services to ultimate consumers over the Internet.

At Stockman's Butcher Shop the butchers will hand cut steaks to the thickness their customers specify and trim off the excess fat.This extra service provides ________ utility.

Services that specialize in intermodal shipping are known as intermodal marketing companies.

__________ deals with moving finished products and information to business buyers and ultimate consumers.

Compared to railroads and trucks,the biggest advantage offered by air transport is that it is:

Lara and Caitlin developed a new jewelry design.They were fortunate to get the attention of a large online retailer who was willing to fund the production of the jewelry abroad,as long as the designers agreed to sell their design through its outlets for the first two years.The retailer was asking the designers to agree to _________________.

Marcia Baker ships orchids and other perishable flowers from her greenhouses near San Francisco,California to florists thousands of miles away in cities such as New York,Boston,and Philadelphia.Since the flowers must reach the florists as quickly as possible,the best mode of transportation for Marcia to use would be:

Items such as snow skis,lawnmowers,and other highly seasonal items are often held in ___________ warehouses during the months they are not in demand.

Hartselle Home Products,Inc. ,manufactures a variety of inexpensive household gadgets.The company has decided to cut costs by eliminating all of the marketing intermediaries who help distribute its products.Hartselle will be able to reduce its total marketing costs by eliminating the marketing functions these intermediaries perform.

Wholesalers may provide market information and business consulting services.

For a supply chain to be efficient,all of the activities must be performed by organizations that are owned by the manufacturer.

Comstock Coal Distributors does not mine coal itself.In fact,the firm does not even store or handle coal.Instead,Comstock solicits orders for low sulfur coal from other firms,then purchases the required amount from suppliers and directs them to ship the coal to its customers.Comstock is a:

Direct selling is a distribution strategy that makes extensive use of the Internet and telephone.

Which of the following activities would be most closely associated with inbound logistics?

Barbara Dixon operates a small business out of her home.She makes a trip to a local Riteprice Office Supply about once a month to buy computer and office supplies for her business.The prices at the Riteprice are very low,but it does not offer credit or delivery services.Riteprice is a cash-and-carry wholesaler.