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Some marketing intermediaries make both wholesale and retail sales.

A) True
B) False

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Because so many people work outside the home and aren't at home during the day,companies that use direct selling are sponsoring parties at workplaces to sell their products.

A) True
B) False

Correct Answer

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Suppliers to large retailers like Target and Wal-Mart may soon be required to use RFID tags when shipping products to these companies.

A) True
B) False

Correct Answer

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Paper 'N More sells a variety of office supplies to small businesses and local offices.The fact that it sells only to other firms and not consumers indicates that Paper 'N More engages only in:


A) wholesale sales.
B) mass marketing.
C) pure retailing.
D) second-tier retailing.

E) All of the above
F) A) and B)

Correct Answer

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Franchise systems are one type of __________ distribution system.


A) corporate
B) wholesale
C) contractual
D) administered

E) None of the above
F) B) and C)

Correct Answer

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Materials handling is that part of logistics that deals with moving goods within the warehouse,from the warehouse to the production floor,and to various work stations along the production process.

A) True
B) False

Correct Answer

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Discount stores compete in the retail market mainly on the basis of price.

A) True
B) False

Correct Answer

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About 80 percent of all wholesalers are classified as merchant wholesalers.

A) True
B) False

Correct Answer

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Millie Woods owns and operates a World of Food grocery store.Although her store is independently owned and operated,she has signed an agreement with over seventy stores in the Midwest to use a common name,participate in chain promotions,and cooperate with other stores in the chain.Millie's store is part of a(n) :


A) administered chain.
B) wholesaler-sponsored chain.
C) corporate distribution system.
D) horizontal distribution chain.

E) A) and B)
F) B) and C)

Correct Answer

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Although Helpusell brings together buyers and sellers and helps negotiate exchanges,it does not actually take title to any of the goods being traded.Helpusell would be classified as an agent or broker.

A) True
B) False

Correct Answer

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Direct mail,telemarketing,and catalog sales are all common examples of:


A) direct marketing.
B) downline selling.
C) multilevel marketing.
D) direct selling.

E) A) and D)
F) C) and D)

Correct Answer

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In an administered distribution system,retail stores manage all of the marketing functions at the retail level.

A) True
B) False

Correct Answer

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___________ is the sale of goods and services by telephone.


A) Cel-tailing
B) Teleselling
C) Telemarketing
D) Direct marketing

E) A) and B)
F) All of the above

Correct Answer

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Because some of its key suppliers have been late with their shipments of materials and parts,Marnex Enterprises has had to shut down its manufacturing plant for several hours twice in the past week.These difficulties indicate that Marnex has done a poor job in managing its inbound logistics.

A) True
B) False

Correct Answer

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Logistics involves planning,implementing,and controlling the physical flow of materials,final goods,and related information from points of origin to points of consumption.

A) True
B) False

Correct Answer

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Bunny Babbett has just become an independent contractor selling the products of Tweethouse,a firm that makes elaborate (and expensive) birdhouses and bird feeders.Bunny was recruited to the firm by Sylvester Katt,who already sells the Tweethouse products as an independent contractor.Sylvester told Bunny that both he and she would receive a commission on every item she sold.He also pointed out that she could boost her income significantly by recruiting more people to sell the products,because she would receive a commission on her recruits' sales.The arrangement described by Sylvester suggests that Tweethouse is using:


A) multilevel marketing.
B) hierarchical distribution.
C) line and staff selling.
D) the Lorenzo methoD.

E) A) and B)
F) A) and C)

Correct Answer

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Pipelines are used primarily to transport:


A) coal slurry.
B) hazardous wastes.
C) ammonia and acids.
D) petroleum and petroleum products.

E) B) and D)
F) A) and B)

Correct Answer

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Sherwin Williams™,the paint and coating company,owns its manufacturing sites as well as over 3,000 retail stores in North America.Sherwin Williams exemplifies a __________________.


A) selective distribution system
B) contractual distribution system
C) administered distribution system
D) corporate distribution system

E) C) and D)
F) A) and B)

Correct Answer

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Direct selling has all but disappeared as a major form of nonstore retailing because the trend toward two-income households means fewer opportunities for selling in the home.

A) True
B) False

Correct Answer

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Which of the following statements provides the most accurate distinction between an agent and a broker? Agents:


A) represent final buyers while brokers represent marketing intermediaries.
B) represent one manufacturer in a large sales area,while brokers represent several different manufacturers in a smaller area.
C) develop a long-term relationship with the people they represent,while brokers are usually hired on a temporary basis.
D) take title to the goods they help distribute,while brokers never assume ownership of the products they distribute.

E) A) and B)
F) C) and D)

Correct Answer

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