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Exam 15: Distributing Products

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Question 151

Multiple Choice

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Which of the following statements about marketing intermediaries is true?

A) All channels of distribution must contain at least one marketing intermediary.
B) Marketing intermediaries and their functions can be eliminated.
C) Marketing intermediaries survive because they can perform marketing functions faster and more cheaply than producers and consumers.
D) The costs added to products by marketing intermediaries usually exceed the value they add to products.

E) B) and D)
F) B) and C)

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Question 152

Multiple Choice

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Producers of snack foods (such as candy bars or potato chips) are most likely to use a(n) _____________ distribution strategy for their products.

A) intensive
B) exclusive
C) selective
D) restrictive

E) None of the above
F) C) and D)

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Question 153

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The use of multiple modes of transportation to complete a single long-distance movement of freight is known as multi-carrier shipping.

It is straightforward to visualize a supply chain for tangible goods.In the excerpt,"The Globe's Growing Service Supply Chain," in the Connecting Across Borders box,we are provided with examples of _________________.

There are three major types of warehouses: centralized,dispersed,and mode-specific.

Mini-Case "We've got a number of important issues to discuss today," began Dee Stribyute as she opened the weekly marketing manager's meeting for Lite Bite Foods.Lite Bite is a producer of low fat,low calorie snack foods.The other managers attending the meeting were her two top assistants,Mark Etter and Rhea Taylor. "First,sales were hurt last year when we had to recall our almond chocolate bars because of concerns about contaminated ingredients.We've got our work cut out for us to recover from that setback.Many stores quit carrying our products,and even the ones that continued to do so put less emphasis on displaying and promoting them.We've got to get our products into as many stores as possible.Consumers shouldn't have to go all over town trying to find our snacks.We also need to make sure that our products are displayed and promoted in a way that attracts attention." Dee looked at her assistants,and saw that they seemed ready to make some proposals.However,she decided to get another important issue out on the table before stopping to discuss solutions,so she continued with her comments."The other big concern is the cost of moving our goods.Distribution costs are a major part of the overall cost of selling our goods.What can we do to make the flow of products from our kitchens to our ultimate consumers more efficient?" Having laid out her concerns,Dee sat down at the head of the table,saying to her assistants,"O.K.guys,I'm ready for suggestions." -Dee's suggestion that the company needed more control over the way its products were displayed,priced,and promoted prompted a lot of discussion.Mark suggested that the company should manage these marketing functions for its products at the retail outlets.Mark appears to be suggesting that Lite Bite use a(n) :

In the terminology of multilevel marketing,which of the following statements about the relationship between upliners and downliners is most accurate? In multilevel marketing,

Which of the following activities is most likely to be performed by someone responsible for supply chain management?

Rodney Halpern works in the marketing department of a major manufacturing firm.Much of his job involves managing the movement of materials,parts,and information from suppliers to his firm.He tries to coordinate these flows with his firm's factory processes and assists with the efficient movement of finished goods to final consumers.These activities suggest that Rodney's job responsibilities focus on:

The best way to reduce the cost of goods is to eliminate marketing intermediaries from the distribution channel.

Currently,Halperin Electrical sells directly to thousands of industrial customers.Halperin could reduce the number of exchange relationships by including wholesalers in its channel of distribution.

In the battle between electronic retailers and traditional "bricks and mortar" retailers,the electronic retailers seem to have all of the advantages needed to emerge as the clear winners.

The part of logistics that is most concerned with the flow of goods as well as work in process within the manufacturing firm is:

Melanie is a broker who has just helped negotiate a major deal.As a broker Melanie can expect to earn a fixed amount of profit for her efforts regardless of the dollar value of the contract she negotiated.

Which type of wholesale organization would be most useful to a small manufacturer that has shipments that are too small to fill a truck or railcar?

Marketing intermediaries concentrate on providing mainly form,time and place utility,while producers focus on the provision of possession,information,and service utility.

There are four specific types of channel systems available to companies that tie firms together in a unified way.

What is a wholesaler? Describe the difference between merchant wholesalers and agents and brokers.Identify three types of limited-function wholesalers.

Cash-and-carry wholesalers are limited-function wholesalers that serve mostly smaller retailers with a limited assortment of products.

Discount stores and department stores sell different brands of products that are usually priced about the same.