Question 1

Manufacturers are usually able to perform marketing functions, such as transporting, advertising, and storing, faster and more cheaply than marketing intermediaries.

Accepted Answer

A) True 
 B)False

Question 2

Larry and Dale Ingram solicit orders for lumber from area wholesalers and retailers specializing in building supplies and arrange to have the orders shipped directly from nearby logging companies. Larry and Dale operate as drop shippers.

Accepted Answer

A) True 
 B)False

Question 3

_________ utility adds value to goods by having them available where people want them.

Accepted Answer

A)   Spatial
B)   Location specific
C)   Place
D)   GeographicE) B) and D)
F) A) and D)

Question 4

Unlike merchant wholesalers, ___________ never actually own the goods they help to distribute.

Accepted Answer

A)   rack jobbers
B)   retailers
C)   cash-and-carry wholesalers
D)   agents and brokersE) A) and D)
F) B) and C)

Question 5

Some manufacturers sell directly to consumers or businesses rather than relying on marketing intermediaries.

Accepted Answer

A) True 
 B)False

Question 6

With the current emphasis on product development, pricing, branding, and promotion, the physical distribution of materials and goods is no longer a major concern of marketing.

Accepted Answer

A) True 
 B)False

Question 7

A firm that makes wholesale sales cannot also legally make retail sales.

Accepted Answer

A) True 
 B)False

Question 8

One way that marketers can provide utility is by making sure the good is available at a location that is convenient for consumers.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following statements provides the most accurate distinction between an agent and a broker? Agents:

Accepted Answer

A)   represent final buyers while brokers represent marketing intermediaries.
B)   represent one manufacturer in a large sales area, while brokers represent several different manufacturers in a smaller area.
C)   develop a long-term relationship with the people they represent, while brokers are usually hired on a temporary basis.
D)   take title to the goods they help distribute, while brokers never assume ownership of the products they distribute.E) C) and D)
F) A) and C)

Question 10

Placing ads in newspapers and having knowledgeable salespeople to answer customers' questions are ways marketing intermediaries can provide:

Accepted Answer

A)   form utility.
B)   possession utility.
C)   time utility.
D)   information utility.E) All of the above
F) None of the above

Question 11

Which of the following statements about service utility is most accurate? Service utility is:

Accepted Answer

A)   becoming less important to retailers in this age of self-service marketing.
B)   the one type of utility that online firms provide more efficiently than traditional retailers.
C)   more likely to be provided by wholesalers than by retailers.
D)   becoming crucial to traditional retailers as they try to prevent their customers from defecting to firms using direct marketing.E) C) and D)
F) A) and D)

Question 12

Wholesalers may provide market information and business consulting services.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following statements about kiosks and carts is the most accurate?

Accepted Answer

A)   Kiosks and carts are popular with mall owners because their sales are exempt from sales taxes.
B)   Mall owners often want kiosks and carts to be located along their walkways because they create a marketplace atmosphere.
C)   Kiosks and carts have struggled in recent years because of their high overhead costs.
D)   Most mall owners would like to eliminate kiosks and carts from their walkways, but are barred by law from doing so.E) A) and B)
F) None of the above

Question 14

The two main types of merchant wholesalers are storage wholesalers and distribution wholesalers.

Accepted Answer

A) True 
 B)False

Question 15

Sharp Focus Cameras is facing intense competitive pressure. Top marketing managers are looking for ways to cut costs. They are considering a plan to cut distribution costs by eliminating marketing intermediaries from the channel of distribution. If Sharp Focus carries out this plan, it is likely to find that:

Accepted Answer

A)   most of the marketing functions performed by marketing intermediaries are helpful, but they aren't really necessary.
B)   as the producer of the products, it will be able to perform the same functions more efficiently.
C)   it will be unable to perform the functions as efficiently as they were performed by the marketing intermediaries.
D)   telemarketing will become the only viable means of distributing its products.E) B) and C)
F) A) and B)

Question 16

There are four specific types of channel systems available to companies that tie firms together in a unified way.

Accepted Answer

A) True 
 B)False

Question 17

Many firms that want to use an intensive distribution strategy would find vending machines an attractive method of selling their goods.

Accepted Answer

A) True 
 B)False

Question 18

Mini-Case
"We've got a number of important issues to discuss today," began Dee Stribyute as she opened the weekly marketing manager's meeting for Lite Bite Foods. Lite Bite is a producer of low fat, low calorie snack foods. The other managers attending the meeting were her two top assistants, Mark Etter and Rhea Taylor.
"First, sales were hurt last year when we had to recall our almond chocolate bars because of concerns about contaminated ingredients. We've got our work cut out for us to recover from that setback. Many stores quit carrying our products, and even the ones that continued to do so put less emphasis on displaying and promoting them. We've got to get our products into as many stores as possible. Consumers shouldn't have to go all over town trying to find our snacks. We also need to make sure that our products are displayed and promoted in a way that attracts attention." Dee looked at her assistants, and saw that they seemed ready to make some proposals. However, she decided to get another important issue out on the table before stopping to discuss solutions, so she continued with her comments. "The other big concern is the cost of moving our goods. Distribution costs are a major part of the overall cost of selling our goods. What can we do to make the flow of products from our kitchens to our ultimate consumers more efficient?" Having laid out her concerns, Dee sat down at the head of the table, saying to her assistants, "O.K. guys, I'm ready for suggestions."
-The need for Lite Bite to recall its almond chocolate bars suggests that it had to be very concerned with:

Accepted Answer

A)   outbound logistics.
B)   reverse logistics.
C)   administered distribution.
D)   drop shipping.E) C) and D)
F) B) and C)

Question 19

Pipelines are used primarily to transport:

Accepted Answer

A)   coal slurry.
B)   hazardous wastes.
C)   ammonia and acids.
D)   water, petroleum and petroleum products.E) A) and D)
F) A) and C)

Question 20

In today's competitive market environment, traditional retailers will need to put more emphasis on providing form and place utility, and less emphasis on service utility.

Accepted Answer

A) True 
 B)False

Exam 15: Distributing Products

There are four specific types of channel systems available to companies that tie firms together in a unified way.

Correct Answer
verified

Manufacturers are usually able to perform marketing functions, such as transporting, advertising, and storing, faster and more cheaply than marketing intermediaries.

Correct Answer
verified

Unlike merchant wholesalers, ___________ never actually own the goods they help to distribute.

Correct Answer
verified

Pipelines are used primarily to transport:

Correct Answer
verified

Larry and Dale Ingram solicit orders for lumber from area wholesalers and retailers specializing in building supplies and arrange to have the orders shipped directly from nearby logging companies. Larry and Dale operate as drop shippers.

Correct Answer
verified

Many firms that want to use an intensive distribution strategy would find vending machines an attractive method of selling their goods.

Correct Answer
verified

A firm that makes wholesale sales cannot also legally make retail sales.

Correct Answer
verified

The two main types of merchant wholesalers are storage wholesalers and distribution wholesalers.

Correct Answer
verified

_________ utility adds value to goods by having them available where people want them.

Correct Answer
verified

Correct Answer
verified

With the current emphasis on product development, pricing, branding, and promotion, the physical distribution of materials and goods is no longer a major concern of marketing.

Correct Answer
verified

Which of the following statements provides the most accurate distinction between an agent and a broker? Agents:

Correct Answer
verified

In today's competitive market environment, traditional retailers will need to put more emphasis on providing form and place utility, and less emphasis on service utility.

Correct Answer
verified

Which of the following statements about kiosks and carts is the most accurate?

Correct Answer
verified

Some manufacturers sell directly to consumers or businesses rather than relying on marketing intermediaries.

Correct Answer
verified

Correct Answer
verified

One way that marketers can provide utility is by making sure the good is available at a location that is convenient for consumers.

Correct Answer
verified

Placing ads in newspapers and having knowledgeable salespeople to answer customers' questions are ways marketing intermediaries can provide:

Correct Answer
verified

Wholesalers may provide market information and business consulting services.

Correct Answer
verified

Which of the following statements about service utility is most accurate? Service utility is:

Correct Answer
verified

Exam 15: Distributing Products

There are four specific types of channel systems available to companies that tie firms together in a unified way.

Correct AnswerverifiedShow Answer

Manufacturers are usually able to perform marketing functions, such as transporting, advertising, and storing, faster and more cheaply than marketing intermediaries.

Correct AnswerverifiedShow Answer

Unlike merchant wholesalers, ___________ never actually own the goods they help to distribute.

Correct AnswerverifiedShow Answer

Pipelines are used primarily to transport:

Correct AnswerverifiedShow Answer

Larry and Dale Ingram solicit orders for lumber from area wholesalers and retailers specializing in building supplies and arrange to have the orders shipped directly from nearby logging companies. Larry and Dale operate as drop shippers.

Correct AnswerverifiedShow Answer

Many firms that want to use an intensive distribution strategy would find vending machines an attractive method of selling their goods.

Correct AnswerverifiedShow Answer

A firm that makes wholesale sales cannot also legally make retail sales.

Correct AnswerverifiedShow Answer

The two main types of merchant wholesalers are storage wholesalers and distribution wholesalers.

Correct AnswerverifiedShow Answer

_________ utility adds value to goods by having them available where people want them.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

With the current emphasis on product development, pricing, branding, and promotion, the physical distribution of materials and goods is no longer a major concern of marketing.

Correct AnswerverifiedShow Answer

Which of the following statements provides the most accurate distinction between an agent and a broker? Agents:

Correct AnswerverifiedShow Answer

In today's competitive market environment, traditional retailers will need to put more emphasis on providing form and place utility, and less emphasis on service utility.

Correct AnswerverifiedShow Answer

Which of the following statements about kiosks and carts is the most accurate?

Correct AnswerverifiedShow Answer

Some manufacturers sell directly to consumers or businesses rather than relying on marketing intermediaries.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

One way that marketers can provide utility is by making sure the good is available at a location that is convenient for consumers.

Correct AnswerverifiedShow Answer

Placing ads in newspapers and having knowledgeable salespeople to answer customers' questions are ways marketing intermediaries can provide:

Correct AnswerverifiedShow Answer

Wholesalers may provide market information and business consulting services.

Correct AnswerverifiedShow Answer

Which of the following statements about service utility is most accurate? Service utility is:

Correct AnswerverifiedShow Answer

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