A) strategic mix of price, product, place and advertising.
B) various types of advertising media the firm selects to reach each specific target market.
C) marketing intermediaries employed by the firm to create a supply value chain.
D) advertising, personal selling, public relations, and sales promotion used to reach a target market.
Correct Answer
verified
True/False
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verified
Multiple Choice
A) promotion
B) market research
C) market segmentation
D) marketing loyalty
Correct Answer
verified
Multiple Choice
A) following up.
B) closing.
C) qualifying.
D) presenting.
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) processing the customer's order.
B) closing the sale, by asking the customer to make a commitment.
C) answering customer questions and dealing with objections.
D) setting an appointment for the customer to meet with her boss.
Correct Answer
verified
Multiple Choice
A) for its push strategy.
B) for its pull strategy.
C) for both its push and pull strategies.
D) for its product placement strategy.
Correct Answer
verified
Multiple Choice
A) Personal selling
B) Publicity
C) A trade show
D) Word-of-mouth promotion
Correct Answer
verified
Multiple Choice
A) downplay these objections and push to close the sale as quickly as possible to avoid the endless questions that some customers ask.
B) address her concerns and develop a better relationship.
C) consider revising the presentation so that next time customer concerns and objections can be avoided.
D) bring in the top executives of the company to close the sale.
Correct Answer
verified
Multiple Choice
A) pull strategy.
B) segmentation strategy.
C) push strategy.
D) product placement strategy.
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) testimonials.
B) infomercials.
C) interactive TV.
D) online computer advertising.
Correct Answer
verified
Multiple Choice
A) follow-up.
B) closing.
C) posting.
D) trial closing.
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) second stage advertising.
B) viral marketing.
C) interlinked promotion.
D) virtual inducement.
Correct Answer
verified
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