Question 1

A common trait of corporate distribution systems,administered distribution systems,contractual distribution systems and supply chains is that they all:

Accepted Answer

A)  are arrangements which seek to distribute goods more efficiently by eliminating most functions performed by marketing intermediaries.
B)  seek to consolidate and control the distribution system by having one firm own all of the distribution functions.
C)  attempt to improve the efficiency of distribution systems by linking the firms together in a formal relationship.
D)  have been replaced by more efficient distribution systems relying heavily on online linkages.E) B) and C)
F) A) and D)

Question 2

Logistics is concerned with the flow of information as well as with the flow of goods.

Accepted Answer

A) True 
 B)False

Question 3

In ____________,salespeople are independent contractors who not only sell the product,but also recruit additional salespeople.

Accepted Answer

A)  telemarketing
B)  two-stage marketing
C)  hierarchical marketing
D)  multilevel marketingE) None of the above
F) C) and D)

Question 4

Which of the following would be the best example of a broker?

Accepted Answer

A)  Tri-State Lumber Supply does not actually store,handle,or deliver lumber,but rather solicits orders from retail hardware and home improvement stores,takes title to the lumber,then arranges for it to be shipped directly from sawmills to the retail stores.
B)  Jill Moon helps buyers and sellers of used heavy construction equipment negotiate the terms and conditions of their transactions,but does not actually take title to any of the equipment,nor does she develop long-term relationships with the buyers or sellers.
C)  Hal Hinton is not an employee of Hyloft Golf Clubs,but he does solicit sales for their products at golf and sporting goods stores in a fairly large sales territory.
D)  Spence Coker is employed by a vacuum cleaner company,and goes door-to-door selling products produced by his company.E) A) and B)
F) None of the above

Question 5

Producers normally provide form utility,but retailers sometimes also provide this type of utility.

Accepted Answer

A) True 
 B)False

Question 6

In the Thinking Green box in the chapter,news stories reporting the benefits of keeping the carbon footprint low clearly show:

Accepted Answer

A)  that buying locally produced products is the best way to support green causes.
B)  the process used in growing food has little to do with reducing our carbon footprint.
C)  methods of transportation used can have a major effect on lowering the carbon footprint.
D)  until Americans quit relying on foreign made goods like French wine there is little we can do to reduce our carbon footprint.E) B) and D)
F) All of the above

Question 7

Limited-function wholesalers that mainly serve small businesses by selling them a limited assortment of goods are known as:

Accepted Answer

A)  backdoor wholesalers.
B)  consolidated wholesalers.
C)  cash-and-carry wholesalers.
D)  agency wholesalers.E) A) and B)
F) B) and D)

Question 8

Although drop shippers own merchandise they have shipped to buyers,they do not actually handle,stock,or deliver this merchandise themselves.

Accepted Answer

A) True 
 B)False

Question 9

Vending machines are most often used to sell:

Accepted Answer

A)  shopping goods.
B)  convenience goods.
C)  specialty goods.
D)  inferior goods.E) A) and B)
F) A) and C)

Question 10

Which of the following statements about service utility is most accurate? Service utility is:

Accepted Answer

A)  becoming less important to retailers in this age of self-service marketing.
B)  the one type of utility that online firms provide more efficiently than traditional retailers.
C)  more likely to be provided by wholesalers than by retailers.
D)  becoming crucial to traditional retailers as they try to prevent their customers from defecting to firms using direct marketing.E) A) and C)
F) None of the above

Question 11

When truck trailers are placed on rail cars to travel long distances,the process is known as leapfrogging.

Accepted Answer

A) True 
 B)False

Question 12

Marketers provide a total of four types of utility: primary,secondary,marginal,and total.

Accepted Answer

A) True 
 B)False

Question 13

Retail distribution strategies can take three different forms.Identify the three forms and give examples of products that would be marketed using each strategy.

Accepted Answer

The three categories of retail distribut...

Question 14

Telemarketing,catalog sales,and online shopping are all examples of direct marketing.

Accepted Answer

A) True 
 B)False

Question 15

The use of pipelines should decline in the future because this mode is suitable only for shipping petroleum.

Accepted Answer

A) True 
 B)False

Question 16

About __________ of the cost of things we buy are marketing costs that go to pay for distribution costs of intermediaries.

Accepted Answer

A)  25 percent
B)  30 percent
C)  75 percent
D)  90 percentE) C) and D)
F) A) and D)

Question 17

Salespeople can be important providers of information utility.

Accepted Answer

A) True 
 B)False

Question 18

Delacroix Shoes produces top-quality high-fashion shoes,designed for the person concerned about style.Delacroix gives only a few preferred retailers in a given market area the right to market its product.Delacroix Shoes uses:

Accepted Answer

A)  intensive distribution.
B)  selective distribution.
C)  exclusive distribution.
D)  limited function distribution.E) B) and C)
F) A) and B)

Question 19

In retail cooperatives,the members of the distribution system are bound to cooperate by a contractual agreement.

Accepted Answer

A) True 
 B)False

Question 20

Barbara Dixon operates a small business out of her home.She makes a trip to a local Riteprice Office Supply about once a month to buy computer and office supplies for her business.The prices at the Riteprice are very low,but it does not offer credit or delivery services.Riteprice is a cash-and-carry wholesaler.

Accepted Answer

A) True 
 B)False

Exam 15: Distributing Products

When truck trailers are placed on rail cars to travel long distances,the process is known as leapfrogging.

Correct Answer
verified

Marketers provide a total of four types of utility: primary,secondary,marginal,and total.

Correct Answer
verified

About __________ of the cost of things we buy are marketing costs that go to pay for distribution costs of intermediaries.

Correct Answer
verified

Vending machines are most often used to sell:

Correct Answer
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In the Thinking Green box in the chapter,news stories reporting the benefits of keeping the carbon footprint low clearly show:

Correct Answer
verified

In ____________,salespeople are independent contractors who not only sell the product,but also recruit additional salespeople.

Correct Answer
verified

Limited-function wholesalers that mainly serve small businesses by selling them a limited assortment of goods are known as:

Correct Answer
verified

Logistics is concerned with the flow of information as well as with the flow of goods.

Correct Answer
verified

The use of pipelines should decline in the future because this mode is suitable only for shipping petroleum.

Correct Answer
verified

Which of the following statements about service utility is most accurate? Service utility is:

Correct Answer
verified

In retail cooperatives,the members of the distribution system are bound to cooperate by a contractual agreement.

Correct Answer
verified

Delacroix Shoes produces top-quality high-fashion shoes,designed for the person concerned about style.Delacroix gives only a few preferred retailers in a given market area the right to market its product.Delacroix Shoes uses:

Correct Answer
verified

Retail distribution strategies can take three different forms.Identify the three forms and give examples of products that would be marketed using each strategy.

Correct Answer
verified
The three categories of retail distribut...
View Answer

Telemarketing,catalog sales,and online shopping are all examples of direct marketing.

Correct Answer
verified

Correct Answer
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Although drop shippers own merchandise they have shipped to buyers,they do not actually handle,stock,or deliver this merchandise themselves.

Correct Answer
verified

Salespeople can be important providers of information utility.

Correct Answer
verified

Which of the following would be the best example of a broker?

Correct Answer
verified

Producers normally provide form utility,but retailers sometimes also provide this type of utility.

Correct Answer
verified

A common trait of corporate distribution systems,administered distribution systems,contractual distribution systems and supply chains is that they all:

Correct Answer
verified

Exam 15: Distributing Products

When truck trailers are placed on rail cars to travel long distances,the process is known as leapfrogging.

Correct AnswerverifiedShow Answer

Marketers provide a total of four types of utility: primary,secondary,marginal,and total.

Correct AnswerverifiedShow Answer

About __________ of the cost of things we buy are marketing costs that go to pay for distribution costs of intermediaries.

Correct AnswerverifiedShow Answer

Vending machines are most often used to sell:

Correct AnswerverifiedShow Answer

In the Thinking Green box in the chapter,news stories reporting the benefits of keeping the carbon footprint low clearly show:

Correct AnswerverifiedShow Answer

In ____________,salespeople are independent contractors who not only sell the product,but also recruit additional salespeople.

Correct AnswerverifiedShow Answer

Limited-function wholesalers that mainly serve small businesses by selling them a limited assortment of goods are known as:

Correct AnswerverifiedShow Answer

Logistics is concerned with the flow of information as well as with the flow of goods.

Correct AnswerverifiedShow Answer

The use of pipelines should decline in the future because this mode is suitable only for shipping petroleum.

Correct AnswerverifiedShow Answer

Which of the following statements about service utility is most accurate? Service utility is:

Correct AnswerverifiedShow Answer

In retail cooperatives,the members of the distribution system are bound to cooperate by a contractual agreement.

Correct AnswerverifiedShow Answer

Delacroix Shoes produces top-quality high-fashion shoes,designed for the person concerned about style.Delacroix gives only a few preferred retailers in a given market area the right to market its product.Delacroix Shoes uses:

Correct AnswerverifiedShow Answer

Retail distribution strategies can take three different forms.Identify the three forms and give examples of products that would be marketed using each strategy.

Correct AnswerverifiedThe three categories of retail distribut...View AnswerShow Answer

Telemarketing,catalog sales,and online shopping are all examples of direct marketing.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Although drop shippers own merchandise they have shipped to buyers,they do not actually handle,stock,or deliver this merchandise themselves.

Correct AnswerverifiedShow Answer

Salespeople can be important providers of information utility.

Correct AnswerverifiedShow Answer

Which of the following would be the best example of a broker?

Correct AnswerverifiedShow Answer

Producers normally provide form utility,but retailers sometimes also provide this type of utility.

Correct AnswerverifiedShow Answer

A common trait of corporate distribution systems,administered distribution systems,contractual distribution systems and supply chains is that they all:

Correct AnswerverifiedShow Answer

Correct Answer
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The three categories of retail distribut...
View Answer

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