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Exam 15: Distributing Products

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Question 161

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With the current emphasis on product development,pricing,branding,and promotion,the physical distribution of materials and goods is no longer a major concern of marketing.

A) True
B) False

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Question 162

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An increase in energy prices would encourage shippers to rely more on rail transportation.

A) True
B) False

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Question 163

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Some marketing intermediaries make both wholesale and retail sales.

Telemarketing is the sale of goods and services by telephone.

Currently,Halperin Electrical sells directly to thousands of industrial customers.Halperin could reduce the number of exchange relationships by including wholesalers in its channel of distribution.

There are three major types of warehouses: centralized,dispersed,and mode-specific.

Discount stores owe much of their success to a competitive strategy based on:

Rack jobbers sell goods on consignment,splitting the profits from their sales with a retailer.

Electronic retailing is selling goods and services over the Internet to the final consumer.

In an administered distribution system,retail stores manage all of the marketing functions at the retail level.

Some Web sites are trying to improve their service by providing assistance from a real person.

Producers of shopping goods such as furniture,appliances,and clothing usually rely on an exclusive distribution strategy.

The main difference between agents and brokers is that agents perform a wide array of marketing functions while brokers only negotiate exchanges between buyers and sellers.

The best way to reduce the cost of goods is to eliminate marketing intermediaries from the distribution channel.

The two main types of merchant wholesalers are storage wholesalers and distribution wholesalers.

The most likely type of utility that's provided by convenience stores is:

Which type of wholesale organization would be most useful to a small manufacturer that has shipments that are too small to fill a truck or railcar?

There are four specific types of channel systems available to companies that tie firms together in a unified way.

In multilevel marketing,salespeople not only sell the product,they also recruit other people to sell the product.

A(n) ___________ distribution strategy distributes a product through only a preferred group of retailers in a given area.