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Exam 15: Distributing Products

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Question 151

True/False

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A full-service wholesaler will provide suppliers with market information they can't afford or can't obtain themselves.

A) True
B) False

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Question 152

Multiple Choice

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_____________ shipping uses several different modes of transportation to complete a single long-distance movement of freight.

A) Intermodal
B) Multilevel
C) Flexmode
D) LAST (land-air-sea transport)

E) C) and D)
F) A) and B)

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Question 153

True/False

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Marketers tend to concentrate on providing form utility,and rely on production workers,accountants and financial managers to provide other types of utility.

Discount stores,supermarkets,and department stores are all common types of:

Direct selling has all but disappeared as a major form of nonstore retailing because the trend toward two-income households means fewer opportunities for selling in the home.

Inbound logistics is concerned with the flow of finished products from the manufacturer to the final consumer.

Delivery,installation,and follow-up services are the most common ways that marketing intermediaries provide information utility.

Qwikship is a new delivery company that wants to compete against FedEx and UPS in the United States,Canada,and Mexico.One of the keys to Qwikship's success will be the ability to establish large storage warehouses at a few key locations throughout North America.

An important reason for the popularity of direct marketing is that many people enjoy developing a personal relationship with a salesperson that comes directly to their home or place or work.

What is a wholesaler? Describe the difference between merchant wholesalers and agents and brokers.Identify three types of limited-function wholesalers.

Because supply chains are so complex,firms have found it difficult to outsource supply chain management.

Mall owners tend to like kiosks because they create a marketplace atmosphere.

Corporate distribution systems consist of several independently owned intermediaries,all of them organized as multinational corporations.

Currently,in the United States the greatest volume of goods and services is shipped by:

Sportstors,Inc.operates a chain of very large stores that offer an incredible selection of sporting goods at very competitive prices.When Sportstors opens its first store in a geographic area,smaller sporting goods stores almost always experience a noticeable drop in sales.Sportstors stores can be classified as:

A __________ is a marketing intermediary that sells to ultimate consumers.

_________ utility adds value to goods by having them available where people want them.

Freight forwarders are particularly useful to large firms who must ship very large quantities on short notice.

Lazee Ladd Furniture obtains materials from several suppliers and uses these materials to produce its goods.It relies on several marketing intermediaries to help it distribute the furniture.Together,Lazee Ladd,its suppliers,and the marketing intermediaries are all part of a supply chain.

Which of the following activities would be most closely associated with inbound logistics?