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Exam 15: Distributing Products

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Question 121

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Nina Corby owns a card shop in a small shopping center where she sells cards produced by a national company.Nina sells to final customers,so she is a:

A) merchant wholesaler.
B) retailer.
C) rack jobber.
D) channel captain.

E) A) and D)
F) All of the above

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Question 122

Multiple Choice

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Retailers who have stores at convenient locations are trying to add value by:

A) using a horizontal distribution strategy.
B) using a broad resource allocation strategy.
C) providing place utility.
D) achieving market concentration.

E) A) and B)
F) None of the above

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Question 123

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A __________ offers a huge selection of one type of product (such as books,toys,or sporting goods) to dominate that category of goods.

At Stockman's Butcher Shop the butchers will hand cut steaks to the thickness their customers specify and trim off the excess fat.This extra service provides ________ utility.

In the distribution process,the largest percentage of the retail price goes to:

Placing ads in newspapers and having knowledgeable salespeople to answer customers' questions are ways marketing intermediaries can provide:

Clay Gates is a distribution specialist who has been looking at ways to improve the flow of parts and materials from his company's warehouses to the production line,and the movement of work in process throughout the company's factories.These efforts suggest that Clay's primary interest is in improving his company's inbound logistics.

The highest-cost transportation method is:

For a supply chain to be efficient,all of the activities must be performed by organizations that are owned by the manufacturer.

Patrick Bolger is convinced that his product idea has tremendous potential.He has decided to produce the product himself,but plans to use other firms who specialize in storing and transporting to help him move the product along its path to the final consumer.These specialists Patrick uses will be part of his:

__________ is the value or want-satisfying ability that is added to products by organizations that make the product more useful or accessible to consumers.

About 80 percent of all wholesalers are classified as merchant wholesalers.

Sharp Focus Cameras is facing intense competitive pressure.Top marketing managers are looking for ways to cut costs.They are considering a plan to cut distribution costs by eliminating marketing intermediaries from the channel of distribution.If Sharp Focus carries out this plan,it is likely to find that:

Services that specialize in intermodal shipping are known as intermodal marketing companies.

Cash-and-carry wholesalers and drop shippers are both classified as limited-function wholesalers.

Direct marketing involves having a salesperson visit the customer's home or place of business.

___________ is the sale of goods and services by telephone.

Franchise systems,wholesaler-sponsored chains,and retail cooperatives are all forms of contractual distribution systems.

Trade compliance systems help marketers manage problems with the process of moving goods through customs.

Discount stores compete in the retail market mainly on the basis of price.