FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 15: Distributing Products

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 111

True/False

Review LaterAdd Note

Review Later

Discount stores,department stores,supermarkets,and specialty stores are all among the major types of retail stores.

A) True
B) False

Correct Answer

verified

Show Answer

Question 112

True/False

Review LaterAdd Note

Review Later

Retail organizations employ more than 11 million people in the U.S.

A) True
B) False

Correct Answer

verified

Show Answer

Question 113

True/False

Review LaterAdd Note

Water transportation has declined to the point where it now accounts for a very small part of transporting goods.

A _________ is a marketing intermediary that sells products to other organizations.

Rack jobbers furnish racks or shelves full of merchandise to retailers and keep title to these goods until they are sold.

What is logistics? Describe the types of issues you might deal with if you specialized in logistics.

Department stores offer a wide variety of products that are sold in separate departments.

Mini-Case "We've got a number of important issues to discuss today," began Dee Stribyute as she opened the weekly marketing manager's meeting for Lite Bite Foods.Lite Bite is a producer of low fat,low calorie snack foods.The other managers attending the meeting were her two top assistants,Mark Etter and Rhea Taylor. "First,sales were hurt last year when we had to recall our almond chocolate bars because of concerns about contaminated ingredients.We've got our work cut out for us to recover from that setback.Many stores quit carrying our products,and even the ones that continued to do so put less emphasis on displaying and promoting them.We've got to get our products into as many stores as possible.Consumers shouldn't have to go all over town trying to find our snacks.We also need to make sure that our products are displayed and promoted in a way that attracts attention." Dee looked at her assistants,and saw that they seemed ready to make some proposals.However,she decided to get another important issue out on the table before stopping to discuss solutions,so she continued with her comments."The other big concern is the cost of moving our goods.Distribution costs are a major part of the overall cost of selling our goods.What can we do to make the flow of products from our kitchens to our ultimate consumers more efficient?" Having laid out her concerns,Dee sat down at the head of the table,saying to her assistants,"O.K.guys,I'm ready for suggestions." -The need for Lite Bite to recall its almond chocolate bars suggests that it had to be very concerned with:

Cash-and-carry wholesalers are limited-function wholesalers that serve mostly smaller retailers with a limited assortment of products.

Childress Manufacturing wants to ship a large quantity of its goods across the country.They have contacted Grunwell Shipping,Inc.to find out what the shipment would cost.Grunwell has shown Childress how a combination of barges,trains,and trucks could be used to complete the shipment at low cost.Grunwell's strategy is an example of intermodal shipping.

In the terminology of multilevel marketing,which of the following statements about the relationship between upliners and downliners is most accurate? In multilevel marketing,

Agents are marketing intermediaries who take title to the goods they distribute and provide credit to customers who need it.

A key distinction between agents and brokers is that agents tend to maintain long-term relationships with the people they represent whereas brokers are hired on a temporary basis.

A firm that wants to distribute its products as widely in a market as possible would use a(n) ___________ distribution strategy.

__________ manages the movement of raw materials,parts,work in progress,finished goods and related information throughout the supply chain,as well as managing the return of goods when necessary and the recycling of goods when appropriate.

Water transportation has benefits and drawbacks;for example it is inexpensive but slow.

Words 4 Hire is a nationwide chain of stores that offers such a huge selection of paperback and hardback books at such competitive prices that small local bookstores have a hard time competing with them.Words 4 Hire is best classified as a discount store.

___________ are limited-function wholesalers who furnish shelves full of merchandise to retailers who sell these items on consignment.

In a(n) __________,independently owned and managed stores sign an agreement to use the same name,participate in chain promotions,and cooperate as a unified system.

The air freight industry is starting to focus on global distribution.