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When an organization chooses a(n) _____ strategy, it means that business decisions such as product design are made on a country-by-country basis.

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Core competence is the plan of action that prescribes resource allocation and other activities for dealing with the environment.

A) True
B) False

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The dog, according to the BCG Matrix, is a poor performer.

A) True
B) False

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Front-line managers have the final responsibility for strategic planning.

A) True
B) False

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Which of the following is an intangible asset that an organization derives considerable competitive advantage from relative to its industry competition?


A) Strategy
B) Synergy
C) Cash cow
D) Core competence
E) Multi domesticity

F) All of the above
G) A) and E)

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An SBU stands for Star Business Unit.

A) True
B) False

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Diversification is a strategy of moving into new lines of business.

A) True
B) False

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The three levels of strategy are business, corporate and global.

A) True
B) False

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A business activity that an organization does particularly well relative to its competition is known as a(n) _____.

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The plan of action that prescribes resource allocation and other activities for dealing with the environment and helping the organization attain its goals is called a(n) _____.

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Strategic partnerships are the current trend, rather than mergers and acquisitions.

A) True
B) False

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Organization's with a focus strategy concentrate on a specific regional market or buyer group.

A) True
B) False

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Corporate-level strategy pertains to the organization as a whole.

A) True
B) False

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The "How do we compete?" question concerns functional-level strategy.

A) True
B) False

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_____ refers to the modification of product design and promotional strategies to suit the specific needs of individual countries.


A) Domestic strategy
B) Global strategy
C) Transnational strategy
D) Multidomestic strategy
E) Market design strategy

F) A) and E)
G) B) and E)

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Decisions regarding the proper amount of advertising for a particular good or service are related to:


A) corporate-level strategies.
B) functional-level strategies.
C) tactical-level strategies.
D) business-level strategies.
E) retrenchment strategies.

F) A) and B)
G) All of the above

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List the four components of a SWOT analysis.

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A SWOT includes stre...

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With a(n) _____ strategy, the organization aggressively seeks efficient facilities, pursues cost reductions and uses tight cost controls to produce products more efficiently than competitors.

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A transnational strategy combines degrees of both global standardization and national responsiveness.

A) True
B) False

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Where does the information come from concerning environmental opportunities and threats


A) An analysis of the organization's internal environment
B) A department by department study of the organization
C) Scanning the external environments
D) Employee grievances
E) Financial ratios of the organization

F) A) and B)
G) C) and D)

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