Question 1

Beth works for Champion Industries overseeing the marketing mix for the firm's line of calculators. Beth serves as a brand manager for Champion Industries.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following represents a pricing strategy that establishes a low price in hopes of attracting a great number of customers and attempts to discourage competitors?

Accepted Answer

A)  penetration strategy
B)   odd-even pricing strategy
C)   skimming strategy
D)  price lining strategyE) A) and B)
F) A) and C)

Question 3

Sears sells batteries under its own Diehard brand name even though another company actually produces these batteries. This is an example of a:

Accepted Answer

A)  knockoff brand.
B)   generic brand.
C)  dealer (private)  brand.
D)  brand association.E) A) and D)
F) B) and C)

Exam 14: Developing and Pricing Goods and Services

Sears sells batteries under its own Diehard brand name even though another company actually produces these batteries. This is an example of a:

Correct Answer
verified

Which of the following represents a pricing strategy that establishes a low price in hopes of attracting a great number of customers and attempts to discourage competitors?

Correct Answer
verified

Beth works for Champion Industries overseeing the marketing mix for the firm's line of calculators. Beth serves as a brand manager for Champion Industries.

Correct Answer
verified

Exam 14: Developing and Pricing Goods and Services

Sears sells batteries under its own Diehard brand name even though another company actually produces these batteries. This is an example of a:

Correct AnswerverifiedShow Answer

Which of the following represents a pricing strategy that establishes a low price in hopes of attracting a great number of customers and attempts to discourage competitors?

Correct AnswerverifiedShow Answer

Beth works for Champion Industries overseeing the marketing mix for the firm's line of calculators. Beth serves as a brand manager for Champion Industries.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified