A) Advocacy
B) Institutional
C) Comparison
D) Trade
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) broadcast and cable television along with direct mail.
B) the Internet and television.
C) television and newspapers.
D) newspapers and radio.
Correct Answer
verified
Multiple Choice
A) attempts to create a dialogue between buyers and sellers.
B) transforms the approach from "working with" to "promoting to" customers.
C) fails to build long term relationships with customers.
D) is an increasingly important element of the personal selling mix.
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) webcasting.
B) email.
C) podcasting.
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) the ad must conform to post office regulations.
B) the exposure time is short.
C) the ad is available at the point of purchase.
D) the ad can target specific audiences.
Correct Answer
verified
Multiple Choice
A) pay for it.
B) establish a friendly relationship with media representatives.
C) write good press releases that attract attention.
D) ask for the best location or time in the medium under consideration.
Correct Answer
verified
Multiple Choice
A) offer rebates and discounts to retailers and wholesalers.
B) stimulate consumers to ask for a product, which then encourages retailers to stock it.
C) pull the distribution network together to minimize costs and maximize profits.
D) stimulate retailers to stock each product offered by a particular manufacturer.
Correct Answer
verified
Multiple Choice
A) is easy and profitable if they are well-known brands.
B) can be accomplished using a global approach since consumers are more alike than most people think.
C) is best done by using personal selling and product sampling.
D) calls for attention to cultural differences and possible translation problems.
Correct Answer
verified
Multiple Choice
A) Short exposure time
B) Ability to quickly change message
C) Superior color
D) Relatively short life
Correct Answer
verified
True/False
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verified
Multiple Choice
A) marketing mix
B) promotion mix
C) communication network
D) transfer marketing
Correct Answer
verified
Multiple Choice
A) employees only.
B) customers only.
C) employees, dealers and customers.
D) dealers only.
Correct Answer
verified
True/False
Correct Answer
verified
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