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Exam 15: Distributing Products

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Question 151

Multiple Choice

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The Knot is an online company that helps people with the complex task of planning a wedding. Multiple vendors are recommended for things like flowers, caterers, wedding gowns, and more. Through The Knot, a couple can establish a website that acts as a registry. Once the couple is married, the website directs them to another site having to do with beginning married life. What type of utility or utilities is this site providing to its users?

A) form and service
B) service and time
C) service and information
D) form and information

E) None of the above
F) B) and D)

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Question 152

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The main difference between storage warehouses and distribution warehouses is that storage warehouses are relatively small, specialized facilities used to store one particular type of good for short periods while distribution warehouses are large facilities used to store a wide variety of goods for longer periods of time.

A) True
B) False

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Question 153

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A(n) ________ distribution strategy uses only one retail outlet in a given geographic area.

What is logistics? Describe the types of issues you might deal with if you specialized in logistics.

Retailers such as jewelry stores, shoe stores, and bicycle shops are

One way a store selling HDTVs might add ________ utility is to provide convenient delivery and setup to customers.

The part of logistics that is most concerned with the flow of goods as well as work in process within the manufacturing firm is

Some websites are trying to improve their service by providing assistance from a real person, especially through social media.

Discount stores owe much of their success to a competitive strategy based on

________ utility is usually provided by producers rather than marketers.

In the U.S. the largest percentage of goods (by volume) is shipped by truck.

Franchise systems are one type of ________ distribution system.

Agents are marketing intermediaries who do not take title to the goods they distribute and provide credit to customers who need it.

Discount stores, supermarkets, and department stores are all common types of

A full-service wholesaler will provide suppliers with market information.

Because supply chains are so complex, firms have found it difficult to outsource supply chain management.

Direct selling has all but disappeared as a major form of nonstore retailing because the trend toward two-income households means fewer opportunities for selling in the home.

The main difference between selective distribution and exclusive distribution is the number and type of market segments the firm chooses. In a selective strategy, a variety of profitable niche markets are selected, while in an exclusive strategy one specific market segment is targeted, and all others are excluded.

Discount stores and department stores sell different brands of products that are usually priced about the same.

As long as they do not represent competing products, manufacturer's agents can represent more than one manufacturer in a given sales territory.