A) quality assurance
B) helps in promotional efforts
C) adds to repeat purchases
D) differentiates products so that prices can be set higher
Correct Answer
verified
Multiple Choice
A) 3
B) 4
C) 5
D) 6
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) manufacturers' brands.
B) product category brands.
C) generic brand names.
D) universal brand names.
Correct Answer
verified
True/False
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) develop a small number of products that achieve market success and stick with them,because constantly changing old products or introducing new ones) can confuse and frustrate customers.
B) maintain one product line while adding regularly to that product line over time to sustain customer interest.
C) constantly monitor consumer wants and needs and be willing to develop new products and adapt policies and services as those consumer needs begin to change.
D) focus on the actual product or service and don't worry too much about factors such as image,price,and service.
Correct Answer
verified
Multiple Choice
A) manufacturers' brand.
B) generic brand.
C) knockoff brand.
D) dealer private) brand.
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) specialty good.
B) convenience good.
C) shopping good.
D) unsought good.
Correct Answer
verified
Multiple Choice
A) commercialization
B) decline
C) peak
D) acceptance
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) consumers are always ready to try a new product if it is priced correctly.
B) different stages in the life cycle call for different marketing strategies.
C) sales and profit levels can be forecasted accurately.
D) careful product screening will increase profits over the life of a product.
Correct Answer
verified
Multiple Choice
A) product life cycle
B) marketing template
C) market stages model
D) commercialization time line
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) strictly on the basis of major curriculums offered.
B) based on the tuition.
C) by the collection of benefits offered by the school.
D) on the anticipated rate of return on their tuition investment.
Correct Answer
verified
Multiple Choice
A) both practice product mix effectiveness.
B) they utilize product differentiation.
C) Fernando's has chosen a shopping good strategy.
D) their target markets differ,with one intended to appeal to the industrial market,and the other designed to attract the consumer market.
Correct Answer
verified
Multiple Choice
A) product line.
B) product mix.
C) product differentiation.
D) product life cycle.
Correct Answer
verified
True/False
Correct Answer
verified
Multiple Choice
A) brand manager.
B) market mix specialist.
C) target market manager.
D) product line specialist.
Correct Answer
verified
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