Question 1

In today's competitive market environment,traditional retailers will need to put more emphasis on providing form and place utility,and less emphasis on service utility.

Accepted Answer

A) True 
 B)False

Question 2

The characteristic that all forms of direct marketing have in common is that they:

Accepted Answer

A)  are carried out by agents or brokers.
B)  involve face-to-face or teleconferencing sessions with the customer.
C)  include some type of activity that directly links manufacturers to the ultimate consumer.
D)  make use of exclusive distribution systems with a network of traditional "bricks and mortar" stores.E) A) and D)
F) A) and C)

Question 3

Agents and brokers and wholesalers are types of marketing intermediaries.

Accepted Answer

A) True 
 B)False

Question 4

Merrill helps growers of fresh fruits and vegetables negotiate sales to food processing companies.However,once he has helped negotiate the transaction,he does not maintain a long-term relationship with the growers.Merrill is an example of a sales agent in this market.

Accepted Answer

A) True 
 B)False

Question 5

__________ warehouses are used to gather and redistribute products.

Accepted Answer

A)  Storage
B)  Distribution
C)  Wholesale
D)  MerchandisingE) B) and D)
F) None of the above

Question 6

An advantage of a selective distribution strategy is that consumers are able to find a popular product at a wide variety of retailers.

Accepted Answer

A) True 
 B)False

Question 7

The entire collection of organizations that move goods and services from the source of raw materials to the final consumer is referred to as the supply chain.

Accepted Answer

A) True 
 B)False

Question 8

Mall owners like to have __________ located along the walkways of their malls,because they create a marketplace type of atmosphere.

Accepted Answer

A)  cartels
B)  storettes
C)  kiosks
D)  minimartsE) B) and C)
F) A) and D)

Question 9

Vending machines are most often used to sell:

Accepted Answer

A)  shopping goods.
B)  convenience goods.
C)  specialty goods.
D)  inferior goods.E) C) and D)
F) None of the above

Question 10

Because of delivery issues and problems with communication,Internet sales declined to $150 billion in 2008 and are expected to keep falling.

Accepted Answer

A) True 
 B)False

Question 11

For a supply chain to be efficient,all of the activities must be performed by organizations that are owned by the manufacturer.

Accepted Answer

A) True 
 B)False

Question 12

Seasonal goods are kept in storage warehouses.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following activities is most likely to be performed by someone responsible for supply chain management?

Accepted Answer

A)  Developing an effective advertising campaign for a particular line of products
B)  Establishing a budget for the firm's next fiscal year
C)  Finding ways to handle the return of goods and recycled materials
D)  Holding focus groups to learn what consumers want in new productsE) All of the above
F) A) and B)

Question 14

Once the final customer has taken title to a good,marketing intermediaries no longer are involved in providing utility to the customer.

Accepted Answer

A) True 
 B)False

Question 15

Marketing costs make up less than 25 percent of the total cost of the goods consumers buy.

Accepted Answer

A) True 
 B)False

Question 16

The highest-cost transportation method is:

Accepted Answer

A)  railroad.
B)  truck.
C)  ship.
D)  air.E) A) and B)
F) B) and D)

Question 17

The use of multiple modes of transportation to complete a single long-distance movement of freight is known as multi-carrier shipping.

Accepted Answer

A) True 
 B)False

Question 18

__________ utility is usually provided by producers rather than marketers.

Accepted Answer

A)  Possession
B)  Time
C)  Place
D)  FormE) A) and B)
F) A) and D)

Question 19

Producers normally provide form utility,but retailers sometimes also provide this type of utility.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following activities would be most closely associated with inbound logistics?

Accepted Answer

A)  Arranging equipment on the factory floor so that materials move smoothly and efficiently from one work station to the next
B)  Evaluating various shipping methods to find the most efficient way to transport goods to the final customer
C)  Establishing a program to encourage customers to return used products to the manufacturer so materials can be recycled
D)  Working with suppliers to establish a more frequent delivery system that will enable the manufacturing firm to hold smaller inventories of parts and materialsE) B) and C)
F) A) and B)

Exam 15: Distributing Products

__________ utility is usually provided by producers rather than marketers.

Correct AnswerverifiedShow Answer

Once the final customer has taken title to a good,marketing intermediaries no longer are involved in providing utility to the customer.

Correct AnswerverifiedShow Answer

Mall owners like to have __________ located along the walkways of their malls,because they create a marketplace type of atmosphere.

Correct AnswerverifiedShow Answer

Marketing costs make up less than 25 percent of the total cost of the goods consumers buy.

Correct AnswerverifiedShow Answer

Vending machines are most often used to sell:

Correct AnswerverifiedShow Answer

Seasonal goods are kept in storage warehouses.

Correct AnswerverifiedShow Answer

Agents and brokers and wholesalers are types of marketing intermediaries.

Correct AnswerverifiedShow Answer

Because of delivery issues and problems with communication,Internet sales declined to $150 billion in 2008 and are expected to keep falling.

Correct AnswerverifiedShow Answer

Which of the following activities is most likely to be performed by someone responsible for supply chain management?

Correct AnswerverifiedShow Answer

Which of the following activities would be most closely associated with inbound logistics?

Correct AnswerverifiedShow Answer

An advantage of a selective distribution strategy is that consumers are able to find a popular product at a wide variety of retailers.

Correct AnswerverifiedShow Answer

For a supply chain to be efficient,all of the activities must be performed by organizations that are owned by the manufacturer.

Correct AnswerverifiedShow Answer

The characteristic that all forms of direct marketing have in common is that they:

Correct AnswerverifiedShow Answer

__________ warehouses are used to gather and redistribute products.

Correct AnswerverifiedShow Answer

The use of multiple modes of transportation to complete a single long-distance movement of freight is known as multi-carrier shipping.

Correct AnswerverifiedShow Answer

The highest-cost transportation method is:

Correct AnswerverifiedShow Answer

The entire collection of organizations that move goods and services from the source of raw materials to the final consumer is referred to as the supply chain.

Correct AnswerverifiedShow Answer

Merrill helps growers of fresh fruits and vegetables negotiate sales to food processing companies.However,once he has helped negotiate the transaction,he does not maintain a long-term relationship with the growers.Merrill is an example of a sales agent in this market.

Correct AnswerverifiedShow Answer

Producers normally provide form utility,but retailers sometimes also provide this type of utility.

Correct AnswerverifiedShow Answer

In today's competitive market environment,traditional retailers will need to put more emphasis on providing form and place utility,and less emphasis on service utility.

Correct AnswerverifiedShow Answer

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