FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 15: Managing the Marketing Mix: Product, Price, Place, and Promotion

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 141

True/False

Review LaterAdd Note

Review Later

An effective public relations program informs the public that the firm is responsive to their needs.

A) True
B) False

Correct Answer

verified

Show Answer

Question 142

True/False

Review LaterAdd Note

Review Later

Webster Industries is one of the first producers of a unique consumer product.The company has chosen a low price strategy,hoping this will enable them to quickly attract many customers while discouraging potential competitors from entering the market.Webster's approach to pricing is a classic example of the skimming strategy.

A) True
B) False

Correct Answer

verified

Show Answer

Question 143

True/False

Review LaterAdd Note

The image created by advertising is part of the total product offer of a product.

Pricing is:

Mall owners tend to like kiosks because they create a marketplace atmosphere.

The Procter & Gamble Company produces bar soap,disposable diapers,deodorants,laundry detergents,peanut butter,cookies,cake mix,shampoo,shortening,coffee,and many other products.These products are part of P&G's:

In the long run,the price of a product is determined by the producer.

Marketing costs make up less than 25 percent of the total cost of the goods consumers buy.

Internet sites need to have sufficient inventory and must deliver goods on time in order to succeed.

All of the following would allow a firm to utilize product differentiation except:

Companies' perspectives with regard to their trademark:

LoRider Wheels sells high quality bicycles and accessories.The store is known for a pleasant environment,friendly salespeople and an excellent service department.All of these elements are part of the ___________ offered by LoRider.

From a strategic marketing viewpoint,a total product offer includes all of the tangible attributes of a good or service,and excludes any intangible attributes.

) Discount stores,supermarkets,and department stores are all common types of:

Successful marketers attempt to think like a consumer and evaluate the value package offered by a good or service.

The several product lines that a company offers for sale make up that organization's product mix.

One of the reasons marketers emphasize non-price differences in their competitive strategies is because:

Direct marketing involves having a salesperson visit the customer's home or place of business.

Mobile marketing can help build brand awareness.

___________ means selling goods and services to ultimate consumers over the Internet.