Question 1

The Procter & Gamble Company is a major producer of bar soaps.In fact,Procter & Gamble produces Ivory,Camay,Lava,Safeguard,Zest,and Coast bar soaps that all claim a variety of benefits.These products are of Proctor & Gamble's _____ in bar soaps.

Accepted Answer

A)  product mix
B)  product concentration
C)  product store
D)  product lineE) A) and C)
F) A) and B)

Question 2

Delacroix Shoes produces top-quality high-fashion shoes,designed for a person concerned about style.Delacroix gives only a few preferred retailers in a given market area the right to market its product.Delacroix Shoes uses:

Accepted Answer

A)  intensive distribution.
B)  selective distribution.
C)  exclusive distribution.
D)  limited function distribution.E) C) and D)
F) None of the above

Question 3

_________ is an important part of the total product offer for a product.

Accepted Answer

A)  Consumer income
B)  Management style
C)  Employee attitudes
D)  PackagingE) B) and D)
F) C) and D)

Question 4

The number of units of a product that must be sold for total revenue to equal total costs is called the ________.

Accepted Answer

A)  equilibrium volume
B)  balanced quantity
C)  contribution margin
D)  break-even pointE) A) and B)
F) B) and D)

Question 5

A bank's product line may include safety deposit boxes,car loans,and traveler's checks.

Accepted Answer

A) True 
 B)False

Question 6

The value associated with a brand is determined:

Accepted Answer

A)  by adding up the costs to develop the brand.
B)  by determining the costs of managing the brand.
C)  by determining the likely profits to be generated because of the brand.
D)  in relation to the new customers a company can attract.E) None of the above
F) B) and C)

Question 7

When it comes to reaching global markets,evidence supports the conclusion that the "one size fits all" approach to promotional mix design is best.

Accepted Answer

A) True 
 B)False

Question 8

In order to achieve a social objective,firms use low prices to enable people with low incomes to buy their product.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following refers to how quickly or easily a given brand name comes to mind when a product category is mentioned?

Accepted Answer

A)  Brand equity
B)  Brand loyalty
C)  Brand awareness
D)  Brand insistenceE) B) and C)
F) All of the above

Question 10

The promotional tool that stimulates consumer purchasing and dealer interest by means of short-term activities,such as trade shows,samples,and contests,is known as:

Accepted Answer

A)  publicity.
B)  public relations.
C)  everyday low prices.
D)  sales promotion.E) B) and D)
F) C) and D)

Question 11

Discuss the role of packaging in a firm's total product offer.

Accepted Answer

Packaging performs several important fun...

Question 12

Many firms that want to use an intensive distribution strategy would find vending machines an attractive method of selling their goods.

Accepted Answer

A) True 
 B)False

Question 13

Category killer stores tend to compete mainly on the basis of superior service.

Accepted Answer

A) True 
 B)False

Question 14

What is a brand? What is a brand name? What is meant by brand equity?

Accepted Answer

A brand is a name,symbol,or design (or c...

Question 15

A large number of traditional retailers have developed online sites in recent years,giving customers a choice of shopping techniques.

Accepted Answer

A) True 
 B)False

Question 16

) Which of the following is a major strength of direct mail advertising?

Accepted Answer

A)  Low cost
B)  Widespread acceptance by consumers
C)  Subject to few restrictions or regulations
D)  Ability to accurately target specific marketsE) All of the above
F) A) and C)

Question 17

Organizations that assist in moving goods and services from producers to business and consumer users are called financial intermediaries.

Accepted Answer

A) True 
 B)False

Question 18

Brand names help sellers with new-product introductions and create an opportunity for higher prices.

Accepted Answer

A) True 
 B)False

Question 19

Vending machines are used primarily to sell goods where consumers have little interest in convenience.

Accepted Answer

A) True 
 B)False

Question 20

While packaging innovations benefit the consumer,they have increased the workload of retailers.

Accepted Answer

A) True 
 B)False

Exam 15: Managing the Marketing Mix: Product, Price, Place, and Promotion

A bank's product line may include safety deposit boxes,car loans,and traveler's checks.

Correct AnswerverifiedShow Answer

A large number of traditional retailers have developed online sites in recent years,giving customers a choice of shopping techniques.

Correct AnswerverifiedShow Answer

Delacroix Shoes produces top-quality high-fashion shoes,designed for a person concerned about style.Delacroix gives only a few preferred retailers in a given market area the right to market its product.Delacroix Shoes uses:

Correct AnswerverifiedShow Answer

Vending machines are used primarily to sell goods where consumers have little interest in convenience.

Correct AnswerverifiedShow Answer

The number of units of a product that must be sold for total revenue to equal total costs is called the ________.

Correct AnswerverifiedShow Answer

The promotional tool that stimulates consumer purchasing and dealer interest by means of short-term activities,such as trade shows,samples,and contests,is known as:

Correct AnswerverifiedShow Answer

The Procter & Gamble Company is a major producer of bar soaps.In fact,Procter & Gamble produces Ivory,Camay,Lava,Safeguard,Zest,and Coast bar soaps that all claim a variety of benefits.These products are of Proctor & Gamble's _____ in bar soaps.

Correct AnswerverifiedShow Answer

Category killer stores tend to compete mainly on the basis of superior service.

Correct AnswerverifiedShow Answer

Many firms that want to use an intensive distribution strategy would find vending machines an attractive method of selling their goods.

Correct AnswerverifiedShow Answer

) Which of the following is a major strength of direct mail advertising?

Correct AnswerverifiedShow Answer

Discuss the role of packaging in a firm's total product offer.

Correct AnswerverifiedPackaging performs several important fun...View AnswerShow Answer

What is a brand? What is a brand name? What is meant by brand equity?

Correct AnswerverifiedA brand is a name,symbol,or design (or c...View AnswerShow Answer

In order to achieve a social objective,firms use low prices to enable people with low incomes to buy their product.

Correct AnswerverifiedShow Answer

The value associated with a brand is determined:

Correct AnswerverifiedShow Answer

When it comes to reaching global markets,evidence supports the conclusion that the "one size fits all" approach to promotional mix design is best.

Correct AnswerverifiedShow Answer

While packaging innovations benefit the consumer,they have increased the workload of retailers.

Correct AnswerverifiedShow Answer

Brand names help sellers with new-product introductions and create an opportunity for higher prices.

Correct AnswerverifiedShow Answer

Which of the following refers to how quickly or easily a given brand name comes to mind when a product category is mentioned?

Correct AnswerverifiedShow Answer

_________ is an important part of the total product offer for a product.

Correct AnswerverifiedShow Answer

Organizations that assist in moving goods and services from producers to business and consumer users are called financial intermediaries.

Correct AnswerverifiedShow Answer

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Packaging performs several important fun...
View Answer

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A brand is a name,symbol,or design (or c...
View Answer

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